Articles by Lena Hoffmann
Shipping a Content Calendar with Claude and MCP
How to wire Claude into your scheduling pipeline so a single brief turns into a week of posts across every channel you care about.
Getting Started with Pub Studio
An introduction to using Pub Studio for social media scheduling.
Bluesky vs X in 2026: Where Solo Creators Should Show Up
Both networks matter, but they reward very different posting habits. A short field guide for indie founders deciding where to put their hours.
Cross-Posting Without the Burnout
A repeatable system for adapting one core idea into platform-native posts on five channels — without spending your week rewriting captions.
Scheduling Threads the Right Way
Threads rewards posting cadence over copy polish. Here's how to schedule for it without sounding like a bot.
Analytics That Actually Matter for Solo Creators
Most platform analytics dashboards measure the wrong things. A short list of the metrics that correlate with actually growing — and the ones that just feel productive to check.
Hooking Claude Into Your Publishing Pipeline: An MCP Deep Dive
What the Pub Studio MCP server actually exposes, how Claude uses it, and the design decisions behind treating an AI agent as a first-class user.